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Building a brand takes heart and discipline

The heart of your company combined with the hearts of your users should guide your vision, shaping an identity that will deeply resonate at every touch point. It takes discipline to be consistent with that vision, to earn trust and build loyalty. A strong vision paired with consistent execution is unstoppable.

Brand · Venmo


Brand · Royal Caribbean Connect


Brand · Caymankind


A successful campaign defies expectations

From print to mobile to social — it's clear that campaigns that break through the constant white noise of modern life become important cultural reference points. Rather than being something we ignore, great ads become something we seek out.

Campaign · Lucas uses Venmo


Campaign · HSBC Wimbledon Unlock


Beautiful, Useable, Responsive design

I first started programming in BASIC on an IBM PCjr in 1985. Things have changed quite a bit since then. HTML5, CSS, jQuery, and native mobile apps make this an extremely exciting time to design and build digital products and sites.

Site · Style.com


Product · Venmo App


Site · Epicurious.com


Site · Start Here, Go Places.


Site · Stride Gum


“If I were not a physicist...” – Einstein

I crossed the 10,000 hour mark practicing the piano many years ago. That has translated into some very unexpected professional opportunities in the arts. Here's a few that make me feel good to be alive.

Founder · Wildlife Control


Music · Various Artists


Goodbye, for now

Please contact me via email — neil(at)neilshah.com

Credits by Industry Vertical
Finance/Banking
  • Venmo/PayPal - brand, product, comms · Creative Director · 2013, 2014
  • Bank of America - Hi-Res Biosolutions · Agency: Red Thread/Limebeat · Role: Composer/Producer · 2012
  • Transamerica - Tomorrow · Agency: Refinery · Role: Composer/Producer · 2011
  • HSBC - Wimbledon Unlock · Agency: JWT · Role: Lead Creative Technologist · 2010
  • American Express - Webisode · Direct Client · Role: Composer/Producer · 2010
  • Citibank - Thank You Rewards · Agency: Young & Rubicam · Role: Designer/Developer · 2005
Travel/Hospitality/Tourism
  • Royal Caribbean - Nation of Why Not · Agency: JWT · Creative Technologist · 2011
  • Cayman Islands Tourism - Caymankind · Agency: Chowder/Limebeat · Role: Songwriter · 2011
  • Hilton - Branded Sites · Agency: iCrossing · Role: Director Digital Product · 2008
  • Concierge.com - Site · Publisher: Condé Nast · Role: Designer/Developer · 2006
Consumer Packaged Goods/Food & Beverage
  • Stridegum.com - Site · Agency: JWT · Role: Lead Creative Technologist · 2011
  • O’Charly’s - Save and Crave · Agency: Merkely + Partners/Limebeat · Role: Instrumentalist/Vocalist · 2011
  • Applebees - Two for Twenty · Agency: McCann Erickson/Limebeat · Role: Arranger · 2009
  • Epicurious.com - Site · Publisher: Condé Nast · Role: Designer/Developer · 2006, 2007
  • Philip Morris - QuitAssist Site · Agency: Young & Rubicam · Role: Lead Designer/Developer · 2005
Automotive/Education/Energy/Fashion/Retail/Tech/Telecomm
  • Hyundaiusa.com - Site · Agency: iCrossing · Role: Director Digital Product · 2008
  • Lincoln Tech - Site · Agency: iCrossing · Role: Director Digital Product · 2007
  • Carney Sandoe & Associates - Site · Agency: iCrossing · Role: Director Digital Product · 2007
  • Style.com - Site · Publisher: Condé Nast · Role: Senior Designer/Developer · 2006, 2007
  • Microsoft - TechEd Sites · Agency: Young & Rubicam · Role: Designer/Developer · 2004/2005
  • AT&T - 411 Site · Agency: Young & Rubicam · Role: Designer/Developer · 2005
  • Chevron - Will You Join Us · Agency: Young & Rubicam · Role: Lead Designer/Developer · 2005, 2006
Honors and Recognitions
  • PYMNTS Innovation Award - Venmo · 2014
  • Latin Grammy Award (nominee) - Reconocer · Pamela Rodriguez · 2012
  • HSMAI Silver Adrian Award - Caymankind · Cayman Islands Tourism · 2012
  • Webby · Food & Beverage - epicurious.com · Condé Nast · 2011
  • Webby · Food & Beverage - epicurious.com · Condé Nast · 2010
  • JBF Award · Food Website - epicurious.com · Condé Nast · 2009
  • Caples Award - Willyoujoinus.com · Chevron · 2008
  • Webby · Fashion - style.com · Condé Nast · 2008
  • W3 Award - epicurious.com · Condé Nast · 2008
  • W3 Award - style.com · Condé Nast · 2008
  • IAC Award · Best Energy Interactive Application - Willyoujoinus.com · Chevron · 2008
  • JBF Award · Food Website - epicurious.com · Condé Nast · 2008
  • AME Award - startheregoplaces.com · AICPA · 2007
  • MPA Award · Best Online Community - epicurious.com · Condé Nast · 2007
  • MPA Award · Best Mobile Strategy - epicurious.com · Condé Nast · 2007
  • MPA Award · Fashion Site of the Year - style.com · Condé Nast · 2007
  • Webby · Associations - startheregoplaces.com · AICPA · 2007
  • Effie Award - Willyoujoinus.com · Chevron · 2007
  • Webby · Fashion - style.com · Condé Nast · 2006
  • Webby · Food & Beverage - epicurious.com · Condé Nast · 2006
  • WMA WebAward - startheregoplaces.com · AICPA · 2006